How top ISC exhibitors measure success
Define your goals early — and build a plan to support them
For many companies, the decision to exhibit hinges on a simple question: Will it be worth it?
At the American Heart Association/American Stroke Association’s International Stroke Conference, the most successful exhibitors know that ROI isn’t just about leads. It’s about long-term value, relationship-building and positioning your brand at the heart of stroke and cerebrovascular innovation.
Here’s how top-performing exhibitors track and optimize their return on investment:
1. Quality conversations over quantity: In addition to badge scans, savvy exhibitors prioritize the depth and relevance of booth interactions. Did you connect with the right clinicians, decision-makers or researchers who influence purchasing or adoption?
2. Program and product recall: ISC is known for high attendee engagement, with 85% of attendees visiting the exhibit hall. Exhibitors who use their booth to reinforce messaging, launch new data or preview clinical tools often follow up with post-show surveys or digital retargeting to measure brand recall and interest.
3. Integration with marketing campaigns: Top exhibitors treat ISC as part of a larger campaign, not a standalone event. They use pre-meeting promotions, booth signage, satellite programs and follow-up tactics to tell a cohesive story — and track how each component contributes to brand engagement.
Tip: View the ISC26 Media Kit
4. Thought leadership and credibility
Many exhibitors host programs like Learning Labs, present data or meet with KOLs — reinforcing their credibility as partners in stroke and cerebrovascular innovation. They track media impressions, content downloads or requests for follow-up info as signals of success.
Measuring ROI starts with clear goals
Whether your objective is lead generation, education, branding or launching something new, ISC26 offers multiple pathways to meaningful value. Define your goals early — and build a plan to support them.
